Whale 🐳 Street
Overview
WhaleStreet is a user-centered crypto trading dashboard designed to empower both novice and experienced traders. By combining advanced analytics with intuitive navigation, it simplifies trading processes, enhances portfolio tracking, and delivers real-time data insights for informed decision-making.
The Challenge
Crypto trading interfaces are often complex and overwhelming, deterring new users and slowing down experienced traders. WhaleStreet set out to solve these pain points by designing a platform that balances usability with powerful tools for portfolio management and market analysis.
Solutions
We developed WhaleStreet with a focus on creating a seamless trading experience:
• Simplified Navigation — Streamlined user journeys to reduce decision fatigue.
• Real-Time Insights — Integrated advanced analytics for dynamic portfolio tracking.
• Accessible Design —Night-mode visuals for improved readability and high-contrast data visualization.
User Personas
User Personas 1 — Crypto Enthusiast Evan
User Persona 2 – Newbie Nancy
WhaleStreet bridges the gap between these user types by offering advanced features while maintaining simplicity and clarity for all users.
Design Process
The design process began with thorough user research and persona development to identify key needs and pain points.
We prioritized:
• Efficiency for Advanced Traders— Streamlined user journeys to reduce decision fatigue.
• Simplicity for New Users— Integrated advanced analytics for dynamic portfolio tracking.
Target Users
WhaleStreet's target users encompass a wide range, from newcomers looking for a user-friendly
entry point to the crypto market to experienced traders seeking a more intuitive platform for
managing their portfolios.
Key Features
1. Real-Time Portfolio Tracking — Offers up-to-date market insights for better decision-making.
2. Advanced Analytics — Displays detailed market trends in an easy-to-digest format.
3. One-Tap Trading —Enables seamless execution, reducing time spent on complex steps.
4. Dark Mode Interface —Enhances visibility and usability during long trading sessions.
Conclusion
WhaleStreet bridges the gap between complexity and simplicity in crypto trading. By focusing on user needs and delivering an accessible design, it redefines the trading experience while meeting the expectations of both advanced traders and new investors.
