The Challenge

Traditional dating apps overwhelm users with endless swiping and limited meaningful connections. HER set out to create a platform that prioritizes quality over quantity by focusing on shared interests and user preferences.

Solution & Design

Inspired by modern UX principles, HER integrates advanced filtering options based on user interests and preferences. Its clean, minimalistic interface ensures a distraction-free experience, while a dark mode provides comfort for evening use. These thoughtful design choices allow users to focus on meaningful connections without the noise.v

User Personas

Rachel M.

Profile
A 28-year-old marketing professional who values meaningful connections over endless swiping.

Needs:
Efficient matching, shared values, and an easy-to-navigate interface.

Pain Points
Frustration with shallow matches, poor filters, and repetitive swiping..

Danielle S.

Profile
A 35-year-old freelance graphic designer seeking diverse social circles.

• Needs
Customizable options for interest-based matches, intuitive design, and flexibility.

• Pain Points
Overcrowded interfaces, generic matches, and repetitive app designs.

Impact
HER redefines the dating experience by prioritizing shared interests and delivering a seamless, enjoyable interface. Early user feedback indicates increased satisfaction with match quality and time efficiency compared to traditional apps.